Digital transformation + master data management (MDM): 3 misconceptions

摘要： Don’t let these common misconceptions about master data management (MDM) derail your digital transformation efforts, writes Sungard AS CIO

Organizations are always trying to make things simpler. Simplicity helps end users, and most importantly, it’s what they expect.

So imagine this scenario: Your end users want a 360-degree view of their customer, but in order to get the most up-to-date information, they must log in to the CRM portal to look for sales activity, the customer service system for ticket info, and the billing system for their latest invoice. High marks for user experience? Not likely.

That’s where master data management (MDM) comes in.

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