摘要： Scientists uncover how information related to potential dangers can spread on social media and how this can be prevented.
In Japan, a country prone to various natural and man-made calamities, users often turn to social media to spread information about risks and warnings. However, to avoid spreading rumors, it is crucial to recognize reliable sources of information. In a new study, researchers from Osaka University, Japan have revealed the mechanism by which risk-related information is disseminated on Twitter.
In an Internet-driven world, social media has become the go-to source of all kinds of information. This is especially relevant in crisis-like situations, when warnings and risk-related information are actively circulated on social media. But currently, there is no way of determining the accuracy of the information. This has occasionally resulted in the spread of misinformation, with some readers often bearing the brunt. In a study published in Japanese Psychological Research, scientists at Osaka University, including Prof Asako Miura, found a pattern through which information spreads on social media—which could help prevent the spread of fake news. Prof Miura says, “Dissemination of information through social media is often associated with false rumors. In order to prevent this, we wanted to unravel the underlying mechanisms by digging deeper into how these false rumors spread.”
The scientists focused on Twitter, a popular site where users can disseminate or share information through the “retweet” feature. Conventional models of information diffusion fail to adequately explain the exact transmission route on social media, as they do not take into account individual user characteristics. Therefore, to study these characteristics, the scientists first selected 10 highly retweeted (more than 50 times) risk-related tweets. Based on Slovic’s well-known definition of risk perception, a cognitive model used to assess how people perceive certain risks, they assessed whether users perceived these risks as “dreadful” (related to large-scale events with potentially dire consequences) or “unknown” (when the impact of the event is unknown). They then analyzed the personal networks of the users who tweeted/retweeted particular tweets—specifically the number of followers, followees, and mutual connections.
若喜歡本文，請關注我們的臉書 Please Like our Facebook Page： Big Data In Finance