摘要： 摘要
Today there is harsh competition in the market for companies to grow and even to survive. Data is the most important factor now for organizations and is being seen as the cause of all successful or bad decisions. Data is rightly said to be the factor which enables businesses to make confident business decisions and gain actionable insights. Clean, accurate, validated, and standardized data is what forms the backbone of any strong and successful company. Such data also helps in delivering a superior customer experience, gain a competitive advantage, and make profitable growth.
Dirty Data – Game of Garbage
Research suggests that on an average, companies across the globe feel that 26% of their data is dirty. This contributes to enormous losses. In fact, bad data costs the average business 15% to 25% of revenue, and in the US economy over $3 trillion annually. Dirty data is what makes things more complicated in this rapidly changing business environment. It is because of this that companies make wrong decisions resulting in poor customer satisfaction and a great amount of money and energy getting wasted.
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