摘要: Snapchat recently announced upgrades to its ad strategy with the incorporation of an artificial intelligence platform known as “goal-based bidding,” which allows advertisers on Snapchat to target their messages more effectively. And by allowing users to swipe ads and dive deeper into the journey, it increases the potential for more consistent and continued consumer engagement.

摘要: Cerulli Associates' latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from execution to strategic direction. Several marketing managers told Cerulli that their teams are becoming increasingly important to their firms. Most of the managers Cerulli interviewed reported that their marketing team headcount has increased over the past 12 months—and that they expect this to continue.

摘要: Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big datacan help with branding strategies. There are a number of benefits, as Bhargav points out. One of the biggest is customer-centric marketing.

摘要: 目前在人工智慧(AI)應用越來越普及的情況之下,各項新的應用也層出不窮。目前在 IBM 的超級電腦 Watson 上研發了一套系統,能夠預測員工何時打算離職,準確度高達 95%,而這套系統也為 IBM 每年節省了高達 3 億美元用於留住員工的費用。

摘要: 獨立金融顧問和他們的客戶依賴第一聯盟的資產管理來幫助他們做出正確的投資決定。通過使用SAS,第一聯盟的團隊管理著上百個不同的投資模型,這些模型提供及時的推薦並且識別潛在暴露的風險。第一聯盟在美國擁有近10 ...

大家好,我是貓大!貓大的好朋友小咪自從看了採礦貓分享的文章後,也打算開始利用電腦程式產生策略模型來進行投資了。藉由文章以及貓大的介紹,小咪認識了羅吉斯回歸、支撐向量機(SVM),以及類神經網路(ANN)的模型,並開始著手運用這些策略模型來進行投資預測。

摘要: 我們運用時間序列和趨勢分析法獲得的核心原理曲線圖是一種微觀數學模型。這些曲線模型共有60幅,現公佈其中24幅(參見附圖)。我們公佈的每期(連續約60日)黃金市場走勢預測圖就是由這些微觀數學模型依據特定的規律...

摘要: 算法交易起源於上世紀中葉的配對交易歷史上最早使用算法交易的例子可以追溯到1949年。對沖基金之父阿爾弗雷德·瓊斯,利用空對多3:7的比例進行配對交易,在1955年到1964年間,綜合回報率高達28%。到了上世紀60年代 ...

大家好,我是貓大!在02月04日上午的時候,發生了一件令人難過的大事件,那就是台灣復興航空,一架載有58人從台北飛往金門的GE235班機,起飛後不久發生撞橋墜落基隆河意外。消息一傳出便使得復航股價立即重挫跌停,在當天早上11點34分下挫0.9元新台幣,跌停至12.15元新台幣價位,而母公司國產實業也遭拖累,股價由紅翻黑。發生如此重大的緊急事件,採礦貓該如何因應這種緊急事件,以保障投資人不至於血本無歸呢?

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