The sharing economy is a two-way street that operates on trust between suppliers and customers, and that trust is even more important for high-value exchanges like home shares. A homeowner wants to properly vet a potential guest and the guest also needs assurance that everything is on the level.

But platforms that use weak ID techniques to sign on new users and log in returning ones can also erode trust.

Just 26.2 percent of sharing economy platforms require new users to verify their identities by submitting identification documents online. By far, the most common method of verification is providing an email address (71.5 percent). More than half asked for phone numbers (64.6 percent) and a response to an email or text (53.2 percent). Only 7.1 percent did not verify a new user at all.

...

Full Text： PYMNTS

若喜歡本文，請關注我們的臉書 Please Like our Facebook Page：

Big Data In Finance