摘要: The journey of data analytics began with simple descriptive (review of past events) and diagnostic (analysis of past events) exercises and moved to the more sophisticated predictive and prescriptive genres,where advanced data models have enabled accurate future forecasts and actionable intelligence. And now cognitive computing has further strengthened the actionable predictive power of the machines by making the machine act like the human brain. For example, in addition to deciphering “words” in a piece of text, a cognitive analytics system can also interpret the context of the written material.