Digital transformation: 3 eye-opening tests to gauge customer focus

摘要： Who is your digital transformation really serving - your customers, or your shareholders? Use these exercises to determine where...

In 2009, Paul Polman took the helm as CEO of Unilever and in one of his first speeches, he let shareholders know that he was no longer playing the short-term game.

No more quarterly reports. No more earnings forecasts. No more pandering to the short-term desires of a market driven by selfish motivations. It was a gutsy move during the financial crisis of the time.

Instead, he informed them, he would focus on the long-term and on the consumer – on the kinds of activities that bring true value to the world. And as you probably know, the market awarded the long-term thinking as Unilever enjoyed incredible growth over the past 10 years.

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