Lincoln Financial CIO: How we sped up digital transformation during COVID-19

摘要： The constraints of the COVID-19 crisis present an unprecedented opportunity to show the potential of digital transformation to enhance...

To the casual observer, the rise of digital technology during the COVID-19 crisis may resemble the remarkable "overnight success" of an athlete who makes a well-timed play during a crucial playoff game, or an actor who steps into a leading role on opening night. Of course, the success of the athlete and actor doesn’t truly happen overnight: It’s the culmination of years of preparation and hard work that enables them to succeed when opportunity calls.

As I reflect on the past five months, I would make the case the same is true for the recent adoption of digital technology: The dramatic constraints of the COVID-19 crisis may have been an unprecedented opportunity to show the potential of digital transformation to enhance the customer and employee experience.

Yet at Lincoln Financial, it’s been four years of thoughtful planning and strategic investment that have allowed us to achieve record digital adoption and acceleration of our strategy in this crucial moment.

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