Data-Driven? Think again

摘要： The psychological habit most people lack and why you can’t hope to use data to guide your actions effectively without it

Businesses are hiring data scientists in droves to make rigorous, scientific, unbiased, data-driven decisions.

And now, the bad news: those decisions usually aren’t.

For a decision to be data-driven, it has to be the data — as opposed to something else entirely — that drive it. Seems so straightforward, and yet it’s so rare in practice because decision-makers lack a key psychological habit.

轉貼自： medium.com

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