Why Everyone's Data and Analytics Strategy Just Blew Up

摘要： The COVID-19 pandemic is impacting data and analytics strategies in profound ways. Experts explain what your company should be doing right now.

Companies should be adjusting their data and analytics strategies to better align with market realities as they unfold. Up until a few weeks ago, it was relatively clear that companies needed to become increasingly digital to thrive in an era of rampant industry disruption.

Then, the COVID-19 pandemic hit. Regardless of whether businesses have been shut down or they're operating above or below their normal capacity, every company's data and analytics strategy has been impacted because the underlying data has changed. Customer behavior has changed, supply chain behavior has changed, company operations have changed. If your data and analytics strategy isn't keeping up with what's happening, then you have important work to do, quickly.

Predictive analytics took a hit

Predictive analytics depends on historical information, which doesn't exist for the COVID-19 outbreak. Sure, 9/11 had both short-term and long-term impacts on consumer behavior. Just after the attack, people avoided public places. To this day, airport screening is not what it was before the attacks. The Spanish Flu shares more similarities with COVID-19 than 9/11 because it was a global pandemic but, there's little information about it.

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見全文： informationweek

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